Main Focus Keywords:
1- SEO Copywriting
2- Search Engine Ranking
Secondary Target Keywords:
1- Voice search
A Short Story About SEO COPYWRITING
Once upon a time, Google relied largely on keywords, meta tags and copy where chosen keywords were placed within the copy several times in various parts of the text. While Google does still weigh these factors, they continue to become more sophisticated in their search engine rankings.
Bulleted and numbered lists
Asking and answering questions
Using properly placed headlines
Copy or titles using “the top ten...” or similar
Using top keyword in meta title, description and URl if possible
Meta tags for images that include descriptions for accessibility
Speak from your SEO writing heart. Say what you mean and write the most valuable articles ever.
Google likes to present website content that best answers the searcher’s query. It has to be understandable to the searcher and to Google (and other search engines). Bulleted and numbered lists alert Google that the content is going to be organized and cover the stated topics. Often, articles and other content that uses lists comes up first in results. The “snippet” as it’s called is when a website reaches the top of the results and is, therefore, clicked often more than a paid for ad. More often than not, this is generated by a query in question format. It looks something like this:
Asking and answering questions is far more common to date
Some tools to help out with finding questions that apply to your copy is the website answerthepublic.com. This site is super easy to use and there is no limit on the amount of keywords you can explore. Using a format of answering a question is important for voice search. Voice search has risen dramatically thanks to SIRI, Amazon, Google and other voice search tools. This is also the easiest way to search for something using mobile. Here are some notable statistics from 2020 from Google*:
27% of the global online population is using voice search on mobile.
Mobile searches for “best place to buy” have grown by over 70% in the past two years (e.g., “best place to buy glasses online,” “best place to buy a mattress,” and “best place to buy tires”).
It’s critical that your site is mobile friendly. One way to gauge this is to submit the site to Google Console (another must). It will tell you exactly how many pages are mobile-friendly and how many are not. You will need to create an account and hook your site up. Another way to check is to, obviously, check the site on your mobile device. And/or you can shrink the size of your browser window just to get a good idea - although looking on the phone is best. There is a chance that Google will overlook your site if it isn’t mobile-friendly. Check it out here: Mobile-Friendly Test - Google Search Console
In an article, there is a main headline (H1) and they get smaller and smaller until it reaches (H6). It is important that the H1 is a keyword-friendly one and that there is only one per page and it is at the top of the page. Neil Patel’s site, which is a resource II highly recommend, has a nice article on H1 tags here: https://neilpatel.com/blog/h1-tag/
Write as if you were explaining to a friend or colleague
The best advice I can give you is to write from the heart. Write as if you were explaining something to a friend or business colleague. It’s even better if you can use a somewhat conversational tone. If I want to know what the best plants that require the full sun, I’m not looking for a definition of plants and I’m not looking for the number of times I read, “best plants” So, we see here that the rules for SEO keywords should be considered but not written solely for Google to pick up those keywords. Using the keyword too many times (more than two or three times) is what is considered “keyword stuffing”. That was the way sites used to increase search engine ranking. Again, Google is looking for answers to the questions proposed by the searcher.
You might open with something like this:
Whatever your climate, the best plants for full sun bring a beautiful addition to your patio and add curb appeal to your home. You might want to try flowered plants which flourish in the summer. Of course, if you are in a location where it is warm weather year round, you can consider these plants to last through several seasons. If you live in a place that has distinct seasons, be sure to pick out your plants after Mother’s Day when the chance of frost usually goes away. That does depend on your location. Assuming you’ve taken that into consideration, the best plants for full sun can include:
[bulleted list perhaps with information about annuals and perennials]
As you can see, there are many beautiful choices for flowers and plants to fill your home with lovely accents.
The example above uses the keyword that you are aiming for and also explains with almost an air of a definition but in a conversational tone. You can even pick a secondary keyword. While the competition is steep for such an article, this post is set up to be a snippet. It asks and answers a question. Another point is that there is that, while it is a short example, there is some factual value. If the article went on, I’d use sources and pictures to make it an interesting read.
So, all considered, what is the best way to raise your search engine rankings?
To summarize, everything matters with an SEO rich article. There is no skimping, no shortcuts and following the suggestions in this and other articles will get your site ranking higher on Google and other search engines.
Research your topic to be an expert
Write from your heart
Write something that has valuable content
Consider the audience
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